(Elizabethtown, KY) February 7, 2023: The Elizabethtown Tourism and Convention Bureau (ETCB) is excited to announce Krysta Souleyrette’s promotion to Director of Marketing. During her four-year tenure at ETCB, Krysta has demonstrated an impressive commitment to the tourism industry and to marketing Etown as a premier travel destination. In her expanded role, Krysta will step into a leadership position and work to expand ETCB’s strategic marketing initiatives.  

Since joining ETCB, Krysta has managed several award-winning campaigns, most notably the Hold Your Horses campaign that won the Kentucky Travel Industry Association’s highest honor of “Best in Show” Traverse Award in 2021. In addition, she has successfully developed a new unified message and brand, along with a re-launch of the organization’s website, TourEtown.com.

“Krysta has been instrumental to the growth of Etown Tourism.  Her contributions have had a direct impact on the record tourism increases that Elizabethtown has experienced since joining our team,” noted ETCB Executive Director Janna Clark, “she’s uniquely qualified to take the lead on our marketing strategy.”

Along with this promotion, ETCB is hoping to fill a new position of Marketing Coordinator. This opportunity will focus on supporting marketing projects, with an emphasis on social media, e-newsletter, digital assets, and promotional writing. To learn more about this full-time position, click here.

“I am incredibly grateful for the opportunities Elizabethtown Tourism has given me to grow as a marketing professional,” said Souleyrette, “I am eager to continue promoting our community in my new role as the Director of Marketing.” 

Résumés for the Marketing Coordinator position will be accepted through Feb. 28 by emailing Janna Clark at jclark@touretown.com.

Begin exploring Elizabethtown, Kentucky by visiting, Touretown.com