This article was originally published in The News-Enterprise on July 19, 2018.
By: Mary Alford
Janna Clark has changed titles within the Elizabethtown Tourism & Convention Bureau as she takes on more responsibility.
Formerly the sports and sales director, Clark is now director of sports development.
Elizabethtown Tourism Director Sherry Murphy said the change best describes Clark’s role in overseeing the transition of the Elizabethtown Sports Park from a city-operated facility to being guided by a sports facilities management company.
“I’m eager to get the process started and look forward to working with respected venue operators in the industry in finding the best fit to run the park,” Clark said. “The next level is all about continuing to provide outstanding quality and finding new ways to maximize our effectiveness through the creation of new events and new programs at the park.”
Clark said the quality work and professional service at the Sports Park helped establish it as one of the premiere facilities in the country.
“This upcoming management transition will allow us to build on that in a way that generates new opportunities for economic impact, to grow events, offer more local programs, and enhance sponsorships,” she said. “I’ve already received several calls and emails from professional venue operators wanting to learn more about the park and how they can become involved.”
Clark joined Elizabethtown Tourism in 2009. Since then, she has served in various capacities, which include her role as a team member responsible for the construction of the Sports Park.
As sales director representing the park, Clark developed the overall strategy for event recruitment, securing events to grow the number of visitors at the park and bolster local tourism activity, a news release from the organization said.
Clark’s salary remained the same with the title change. She will receive a one year fee of $15,000 for managing the transition project. The additional cost was based on an estimate the board received from a consultant.
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